Meet Keisha
Keisha McCotry, MBA is a highly motivated and results-driven Senior Public Relations and Brand Marketing Executive with over 20 years of experience in public relations, brand & experiential marketing, program management, and multicultural integrated marketing. Her expertise includes brand strategy, creative development, growth marketing, product marketing, consumer insights, partnerships, public relations, influencer marketing, diversity & inclusion, and social media.
Throughout her career, Keisha has worked with major companies such as Ernst & Young, Netflix, American Express, Amazon, P&G, Snapchat, Universal Pictures, Disney, Hulu, MBA and more. She has a deep understanding of diverse consumer behaviors and a proven track record of successfully launching and building brands in new global, national, and regional markets. Keisha is skilled in working autonomously and collaboratively to manage multiple projects simultaneously while implementing feedback to improve efficiency.
Keisha is passionate about managing and developing people and finds it equally rewarding as the work they accomplish. She is known for her diplomatic, meticulous, and results-driven approach. She has implemented various policies and strategies that have increased workplace utilization and morale.
Specialties:
- Corporate Communications: re-branding and brand positioning, media activation involving high-level international executives, strategic brand partnerships, co-branding, philanthropic work
-Marketing: Multicultural Marketing, Event Management, Marketing Strategy, Project Management, Budgeting, Field Marketing, and Integrated Marketing.
- Public Relations: Multicultural Public Relations, strategic product placements & seeding, brand ambassador & celebrity programs, event planning and production, relationship building with editors, bloggers, and influencers
- Brand Content Strategy and Creation: holistic storytelling and narratives, creative direction and conceptualization
- Digital Integration: Social Media Strategies and Optimization, Content Syndication, and Digital Marketing
- Diversity & Inclusion: Cultural competency, national culture influences, marketing, and communications, multicultural marketing, consulting, coaching, change management, project management, community outreach, strategy
